The client

ATG's mission is to strengthen athlete readiness for life after sport with our community platform that delivers on-demand programs curated for athletes.

Problem

College athletes encounter challenges in identifying and approaching brands for marketing campaigns, as they struggle to build effective media kits necessary to secure marketing deals with these brands. Additionally, these athletes often lack the time required to search for brands interested in utilizing their influence for marketing their products to potential buyers. Simultaneously, marketing directors and CEOs also face constraints on their time to search for suitable athletes for marketing deals, and HR directors or CEOs are reluctant to invest substantial resources in hiring skilled athletes.

Solution

I designed a comprehensive platform that addresses the needs of both college athletes and brands and businesses, with the following key features:

1. For Athletes:

An integrated platform for college athletes to effectively monetize their Name, Image, and Likeness (NIL) and other personal and professional assets.

User-friendly tools and templates for creating, updating, and managing media kits, making the process seamless and convenient.

Access to valuable resources, mentorship, and career development support to help college athletes succeed in their careers beyond college.

Increased visibility and reputation-building opportunities, enabling athletes to attract brands and businesses interested in their influence and endorsement.

2. For Brands and Businesses:

Streamlined advertising and marketing campaigns, reducing the time, effort, and financial resources required by marketing directors and CEOs.

Simplified athlete recruitment processes, saving time, effort, and costs for hiring directors and CEOs.

Access to a diverse and motivated pool of talented college athletes for various business purposes, including marketing campaigns and endorsements.

The opportunity to support college athletes and their career development, contributing to a positive brand image and reputation.